Our Genesis
A journey sparked by a single observation: the profound gap between artistic creation and sustainable living.
The story of AidArtists is not one of sudden epiphany, but of a slow, simmering realization. It began not in a boardroom, but in the mind of our founder, Frode Rødland, a passionate art lover who witnessed firsthand the struggles faced by creative professionals. He saw friends, acquaintances, and talented creators — painters, photographers, musicians, and digital artists — pouring their hearts into their craft, enriching the cultural landscape, only to face instability, uncertainty, and the agonizing choice between basic needs and their art. The world celebrated their work but often overlooked the artist behind it. This dissonance was a quiet crisis happening in studios, rehearsal spaces, and creative hubs everywhere.
Frode recognized the systemic gap: a lack of meaningful platforms for artists to connect with supporters, limited access to exposure, and the undervaluation of creative work. He asked himself: "How can we build a community where artists and fans thrive together?" It was this question that transformed his empathy into action. From this vision, AidArtists was born — a platform to connect creators and fans, foster collaboration, and nurture a shared sense of belonging in the art world. Our roots are not in charity, but in connection. We are not patrons looking down, but a community lifting up, built on the belief that supporting artists strengthens culture for everyone.
2021: The Spark
Founder Frode Rødland launches the initial concept of AidArtists, a digital platform to connect artists and fans, planting the seed for a global creative community.
2022: Formalization
AidArtists is officially incorporated as a non-profit organization, with a founding board of advocates, artists, and community leaders. Our mission is codified: to provide holistic support for creative professionals through connection, visibility, and engagement.
2023: First Major Program Launch
The 'Studio Sanctuary' initiative is launched, collaborating with creative spaces and community hubs to provide safe, functional, and inspiring environments for artists to create and connect.
2024: Expanding the Definition of Support
Recognizing that an artist's well-being is central, we introduce initiatives focused on mental wellness, networking, and professional development to help creators thrive in all aspects of their lives.